All Marketers Are Liars (Seth Godin) – Review

All successful marketers tell stories. When they market a product or service, they don’t focus on the facts, features, or benefits. They focus on stories. Because only stories have the potential to spread from person to person. Godin believes that…

Why We Sleep (Matthew Walker) – Review

What if there was one thing that not only makes you fatter, dumber, poorer, sicker, and unhappy, but also increases your chances of developing cancer, Alzheimer’s, and depression, and dramatically increases your chances of dying in a fatal car accident?…

The Psychology of Money (Morgan Housel) – Review

There is no strict science about how to successfully invest money. Investing is a soft skill and it depends more on personal behavior than on your knowledge. The mathematical and strategic aspects of investing are less addressed. Rather, it is…

Deep Work (Cal Newport) – Review

Information has never been available faster, better, and cheaper than it is today. But the new media have an enormous power of distraction. This affects the ability to concentrate on work and achieve top intellectual performance. Cal Newport analyzes this…

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