All Marketers Are Liars (Seth Godin) – Review

All successful marketers tell stories. When they market a product or service, they don’t focus on the facts, features, or benefits. They focus on stories. Because only stories have the potential to spread from person to person. Godin believes that…

Factfulness (Hans Rosling) – Review

Learn to see the world as it really is! The daily flood of horror news paints an ugly picture of the world that easily gives the impression that things are getting worse every day. Throughout his life, Hans Rosling (1948-2017)…