All Marketers Are Liars (Seth Godin) – Review

All successful marketers tell stories. When they market a product or service, they don’t focus on the facts, features, or benefits. They focus on stories. Because only stories have the potential to spread from person to person. Godin believes that…

Essentialism (Greg McKeown) – Review

The book summarized in one sentence: Less, but better. Because we live in a time when everything seems possible, it is sometimes difficult to understand that we cannot do everything. In the book, it is called the undisciplined pursuit of…

Why We Sleep (Matthew Walker) – Review

What if there was one thing that not only makes you fatter, dumber, poorer, sicker, and unhappy, but also increases your chances of developing cancer, Alzheimer’s, and depression, and dramatically increases your chances of dying in a fatal car accident?…

Permanent Record (Edward Snowden) – Review

Edward Snowden is a former intelligence community officer and whistleblower. The documents he revealed provided a vital public window into the NSA and its international partner’s secret mass surveillance programs and capabilities. These revelations generated attention around the world on…

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